The Process
The process begins by reviewing the brand’s values, followed by brainstorming visual keywords to develop a concept. Once a concept and tone of voice have been developed, thumb-nailing follows.
After choosing a direction based off thumbs and sketches, I then proceed onto the off-screen element of creating an illustration that communicates and supports the concept.
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/af5877aa-c887-48a9-9f80-23156a7f4cdf_rw_1200.jpg?h=c67748a87274747d4fcb6d9deddaa47c)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/56623f7f-e9a4-431a-9c36-8666a0b36474_rw_1920.jpg?h=875326efae1abcf8f48b54d04fb9c036)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/233497f8-8280-4f4e-98be-de66b20d8b9a_rw_1920.jpg?h=50016c4880faf0081bcb8129cb194ec2)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/c2ca6f53-0676-4b5e-a5ea-1733f433497e_rw_1920.jpg?h=3a62e618c5b6c06ad9e35a55d83bfa04)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/7aabd85e-965f-4fd5-bfa9-2e84a5f5bead_rw_1920.jpg?h=adb7902e464a560456f8fecbc4cdbe65)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/4ecf2b75-4da9-4d9c-88d0-6755945587bb_rw_3840.jpg?h=c0b118256acb8b63194e95a2ffc5522d)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/0bc9690b-a2fe-416f-a9c1-ed574c2f7895_rw_3840.jpg?h=9ce1a1c105961798c8d1d25b0886f85a)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/cc793d8f-0f7b-48e8-a7d5-4e2a6c9bf45c_rw_3840.jpg?h=f3aeb6499057efe8951d7d51a046b4a4)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/60f8761e-adc2-4429-9f45-0282b493309a_rw_3840.jpg?h=7eea69f42749b3abab68880f4581d459)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/d49c503e-d57e-4316-aef7-4ad6fddc28b1_rw_3840.jpg?h=9fed97a68464c582ad67f2cb4aaccafb)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/81032ae3-2c5c-41e3-bb18-e95b31a5ed24_rw_3840.jpg?h=59d0a10e0a22576612d01e6429eed1dd)