The Process
The process begins by reviewing the brand’s values, followed by brainstorming visual keywords to develop a concept. Once a concept and tone of voice have been developed, thumb-nailing follows.
After choosing a direction based off thumbs and sketches, I then proceed onto the off-screen element of creating an illustration that communicates and supports the concept.
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/273a8600-99e9-4b1a-b3ec-c282efaaba4e_rw_1200.jpg?h=bd5de303e63fcd9bb5fdf7e1818e56ad)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/7863caab-cbc9-4249-8a38-a52de9f66062_rw_3840.jpg?h=b9a4abca3eefe36919329270a355eac5)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/91d39c2e-0595-4a29-ab7d-0dfc921c3cfd_rw_1920.jpg?h=ec3d352af8203e950bd869b2ebb2393b)
![](https://cdn.myportfolio.com/6b599701-5fe2-4cbb-a994-5b3cf8f36227/abe784ec-9a0e-4ad4-bced-dce5fe19ff51_rw_3840.jpg?h=493db3df69e167b6e1453fd4fb51c9df)